Implementation of Off-Campus Youth Sports Training Under the Background of “Double Reduction” Policy

Abstract

In 2021, the Chinese Ministry of Education introduced the "Double Reduction" policy to ease students' academic pressure while promoting increased engagement in sports activities. This policy has opened up fresh prospects for the non-disciplinary training sector, particularly in sports training. This study examines the extent of implementation of off-campus youth sports training in Chengdu following the enactment of the "Double Reduction" policy. It delves into the challenges and obstacles faced in executing such training programs. The study utilized quantitative and qualitative methods, involving 72 coaches and 36 club owners from 36 clubs across 12 districts in Chengdu. It analyzed factors like sex and education to assess the correlation between sports training implementation and the "Double Reduction" policy. It also conducted interviews to investigate challenges in off-campus youth sports training in Chengdu. Consensus exists among coaches and club owners regarding implementing off-campus youth sports training in Chengdu, with no significant differences observed in various aspects. However, significant differences were noted in perceptions of Chengdu's "Double Reduction" policy implementation, particularly concerning regulatory processes, service provision, and industry development. The study underscores governmental ambiguity and industry disarray in management, emphasizing the need to address homogenized training, limited service variety, and inadequate systems. Solutions involve implementing robust frameworks, enhancing owner competencies, addressing staff shortages, improving service quality, and diversifying marketing approaches to bolster resilience against risks.