Exploring the Role of Destination Resilience Plans in Promoting Tourism: A Literature Review
DOI:
https://doi.org/10.7719/jpair.v57i1.899Keywords:
Destination resilience, Tourism promotion, Crisis communication, Entrepreneurship characteristics, Marketing strategy, Sustainable production performance, Micro, Small, and Medium Enterprises (MSMEs, COVID-19, Community resilience, Smart governance, Risk management, PhilippinesAbstract
The study investigates the critical importance of destination resilience in enhancing tourism, particularly in the wake of challenges such as the COVID-19 pandemic. The primary aim of the research is to analyze how effective governance, stakeholder engagement, resource management, and risk assessment contribute to the resilience of tourist destinations and micro, small, and medium enterprises (MSMEs). To achieve this, the study employs a comprehensive literature review methodology, synthesizing existing research on destination resilience strategies and their implications for tourism promotion. The findings reveal that destination resilience plans significantly impact tourism performance, stakeholder participation, and sustainable development. Additionally, the study highlights the necessity of integrating innovative practices and technology to bolster the resilience of tourism sectors. In conclusion, this research provides valuable insights for destination management organizations, policymakers, and industry researchers, emphasizing the need for strategic planning and collaboration to foster long-term sustainability and resilience in tourism. The study serves as a foundation for future investigations and policy-making in the realm of sustainable tourism, addressing existing gaps in the literature and offering practical recommendations for enhancing destination resilience.
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References
Baum, T. (2018). Sustainable human resource management as a driver in tourism policy and planning: a serious sin of omission?. Journal of Sustainable Tourism, 26(6), 873-889.
Bec, A., McLennan, C. L., & Moyle, B. D. (2016). Community resilience to long-term tourism decline and rejuvenation: A literature review and conceptual model. Current Issues in Tourism, 19(5), 431-457.
Becken, S., & Hughey, K. F. (2013). Linking tourism into emergency management structures to enhance disaster risk reduction. Tourism Management, 36, 77-85.
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Copyright (c) 2024 Cristina N. Caluza
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Open Access. This article published by JPAIR Multidisciplinary Research is licensed under a Creative Commons Attribution-Noncommercial 4.0 International (CC BY-NC 4.0). You are free to share (copy and redistribute the material in any medium or format) and adapt (remix, transform, and build upon the material). Under the following terms, you must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. You may not use the material for commercial purposes.