Marketability of Mango-based Products: Input to Product Development of Locally Farm Produced Mangoes in Central Luzon, Philippines

Authors

  • Leslie R. Jorge Bataan Peninsula State University
  • Hermogenes M. Paguia Bataan Peninsula State University
  • Imelda C. Realce Bataan Peninsula State University

DOI:

https://doi.org/10.7719/jpair.v40i1.772

Keywords:

Bataan Peninsula State University, Mango-based product, Customer Preference, Descriptive Survey Method, Central Luzon, Philippines

Abstract

Mangifera Indica, commonly known as mango, is a high-value crop with yield gaps brought by its seasonal production. The study was conducted to determine the marketability of mango-based products as one of the most abundant commodities in the Philippines. The study made used a descriptive survey method to describe the type of consumer market and determine their preferences in fruit-based food items. The study revealed that the market consists of varied generations, with the majority under generation Y or the millennials. Most of them were female, single, college graduates, employed, preferred to purchase fruit-based products weekly, and answered that they would be willing to try mango-based products. The market likewise considers products’ nutritional value that researchers, food technologists, and other food manufacturers must capitalize on incubating new product lines and marketing strategies to employ.

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Author Biographies

Leslie R. Jorge, Bataan Peninsula State University

Capitol Compound, City of Balanga, Bataan

Hermogenes M. Paguia, Bataan Peninsula State University

Capitol Compound, City of Balanga, Bataan

Imelda C. Realce, Bataan Peninsula State University

Capitol Compound, City of Balanga, Bataan

References

Armstrong, G. M., Kotler, P., Harker, M., & Brennan, R. (2018). Marketing:Aan introduction. UK: Pearson. Retrieved from https://bit.ly/2Ud4Ywd

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Published

2020-03-10

How to Cite

Jorge, L., Paguia, H., & Realce, I. (2020). Marketability of Mango-based Products: Input to Product Development of Locally Farm Produced Mangoes in Central Luzon, Philippines. JPAIR Multidisciplinary Research, 40(1), 67–82. https://doi.org/10.7719/jpair.v40i1.772

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Section

Articles