Tourists’ Satisfaction and Its’ Challenges on Natural Attractions in a Rural Area

Authors

  • Jesszon B. Cano Bohol Island State University – Candijay
  • Arlinda N. Ramasola Bohol Island State University – Candijay
  • Kingie G. Micabalo University of Cebu – Lapu-lapu & Mandaue
  • Leo L. Simangca Bohol Island State University – Candijay
  • May Amor D. Gucor Bohol Island State University – Candijay
  • Lilanie M. Olaso Bohol Island State University – Candijay

DOI:

https://doi.org/10.7719/jpair.v44i1.660

Keywords:

Business management, tourists’ satisfaction, descriptive method, Philippines

Abstract

The tourism industry's impact on the Philippines’ economy, the Department of Tourism, the Philippines’ tourism's primary agency, has aggressively promoted the Philippines as a tourist destination with several promotional and marketing strategies. This study assessed the satisfaction of the tourists on different attributes in natural attractions. Two hundred thirty tourists took part in this study. The instruments are made up of three parts. Part 1 pertains to the respondents’ profile, part 2 contains items on determining the tourists' satisfaction, and part 3 pertains to the guests' challenges. The gathered data were treated statistically using frequency, simple percentage, weighted mean, and rank. Tourists had expressed their satisfaction with the different factors they experienced. However, tourists also encountered some problems while visiting the tourist sites. The information on service quality gaps could help tourist destination managers diagnose where performance improvement can best be targeted. The management needs a relatively stable labor force to allow the internalization of service standards.

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Author Biographies

Jesszon B. Cano, Bohol Island State University – Candijay

Candijay, Bohol, Philippines

Arlinda N. Ramasola, Bohol Island State University – Candijay

Candijay, Bohol, Philippines

Kingie G. Micabalo, University of Cebu – Lapu-lapu & Mandaue

Cebu City, Cebu, Philippines

Leo L. Simangca, Bohol Island State University – Candijay

Candijay, Bohol, Philippines

May Amor D. Gucor, Bohol Island State University – Candijay

Candijay, Bohol, Philippines

Lilanie M. Olaso, Bohol Island State University – Candijay

Candijay, Bohol, Philippines

References

Ballantyne, R., Hughes, K., & Ritchie, B. W. (2009). Meeting the needs of tourists: the role and function of Australian visitor information centers. Journal of Travel & Tourism Marketing, 26(8), 778-794.

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Published

2021-03-10

How to Cite

Cano, J., Ramasola, A., Micabalo, K., Simangca, L., Gucor, M. A., & Olaso, L. (2021). Tourists’ Satisfaction and Its’ Challenges on Natural Attractions in a Rural Area. JPAIR Multidisciplinary Research, 44(1), 1–15. https://doi.org/10.7719/jpair.v44i1.660

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