Use of the Marketing Mix in Transnational Higher Education Institutions: A Literature Review. JPAIR Multidisciplinary Research, [S. l.], v. 43, n. 1, p. 122–145, 2021. DOI: 10.7719/jpair.v43i1.719. Disponível em: https://philair.ph/index.php/jpair/article/view/719.. Acesso em: 1 may. 2024.